Eric Rogell is a highly innovative marketing professional with nearly 30 years of marketing, creative direction and branding experience.
Graduating with a bachelor’s degree in Sociology and Marketing, Eric began his career with Bloomingdale’s in their prestigious Executive Training Program, working in the flagship store in Manhattan.
With proven success in producing both online and offline strategies that generate revenue growth and increase market share, he has served as Head of Product Development for a $600M direct mail company, Director of Marketing for an online lead generation firm, and as Creative Director at two online entertainment companies and for several national newsstand magazines.
An accomplished copywriter and editor skilled in effective sales and marketing communications, Eric was an in-house sales copywriter for one of the largest direct mail publishers, was a featured writer for Discovery Channel, and co-founded a sales and leadership training company for executives, entrepreneurs and emerging companies.
Before taking his position as co-founder and CMO of lifestyle start-up, FloraVina, Eric was the Director of Marketing at the largest independent financial ratings agency in the US, where he increased revenues by over 50% in his first eight months.
Eric is a bestselling author and was an adjunct professor at the Art Institute of Fort Lauderdale.